Advisor OS / Coaching for financial advisors

Business coaching for financial advisors

Business coaching for financial advisors who are behind by week four

We find the step where your month leaks: getting appointments, getting them to show, or closing. We coach that step, and every follow-up gets a date so nothing waits on your memory.

30 minutes, times shown in your timezone
Your month so farIllustrative
Contacts madeCalls, messages and referrals96
Appointments booked31% of contacts30
Appointments met60% of booked, the leak18
Cases closed33% of met6

Illustrative. Twelve booked appointments never happened, so confirmations come first.

The problem

No appointments? No-shows? Behind by week four?

Most advisors aren't short on product knowledge. They're carrying every lead in three WhatsApp chats, a notebook and their head, and the month slips one forgotten callback at a time.

  • The prospect who said "call me after March" never got called.
  • Confirmed appointments quietly turn into no-shows.
  • You find out you're behind in the last week of the month.
  • A CRM died after two weeks because updating it was work.
How it works

Find out exactly where your month leaks

  1. Count what you doContacts, appointments booked, appointments met and cases closed, one tap each.
  2. Read your ratiosAfter about a month, they show where your month leaks.
  3. Coach that stepFew appointments means practising the opening. Booked but not met means confirmations. Met but not closed means objections and closing.
  4. Check it movedThe same ratios show whether the coaching worked.
What we coach

Fix one step at a time, starting with the one that costs you most

Where your numbers drop tells us what to coach.

StepWhat we coach
Prospecting and outreachWho to contact, and what to say first
Appointment settingThe opening and the ask, practised out loud before you say it to a prospect
Follow-upA date on every lead, and the follow-up done on it
Show rateHow appointments get confirmed, so fewer turn into no-shows
Objections and closingThe conversation where the case is decided
Between sessions

Follow-through that doesn't depend on your memory

Every lead in your pipeline carries the date you promised to come back. What you agree to in a 1:1 lands in your task list, so the next session starts from what's done.

  • One list to work each day.
  • Your weekly reflection, which your manager reads too.
TodayIllustrative
Call Fay backAsked you to call after her trip2 days late
Confirm Gil for Thursday 3pmNo reply to the invite yetSend now
Practise the openingAgreed in your last 1:1Open

Illustrative. Your list builds from your own leads and calendar.

For managers

Your team is busy. Which advisor is stuck, and where?

Each advisor's ratios sit on the team board, so you can see who's stuck at appointments and who's stuck at the close. We help you coach each one on that step.

  • A personal development plan for each advisor, built on their own numbers.
  • The steady middle of the team gets coached too.
Team board, this monthIllustrative
AnaPlenty of contacts, few appointmentsThe opening
BenBooked 14, met 8Confirming
CaraSteady at every stepKeep going
DevNothing logged since MondayCheck in first
Before you hire anyone

Red flags to check before you pay a coach

Four questions to ask any coach, us included.

  1. Do they ask for your numbers before they suggest anything?
  2. What keeps running between sessions?
  3. Have they coached advisors at your stage, or only big practices?
  4. What do they promise, and based on what?

The longer version is on our ActivityTracker blog: is financial advisor coaching worth it?

Fit

Who this is for, and who it isn't

A good fit

Advisors and insurance agents in their first years, and the managers who lead them.

Not a fit

You want help with succession, acquisitions or investment strategy. We coach the sales side.

Questions

Business coaching for advisors, answered

What does a business coach for financial advisors do?

Ours works on the sales side of the business: finding prospects, setting appointments, following up, handling objections and closing. Each session starts from your own numbers, so you work on the step that's costing you cases.

Is this for new advisors or for managers?

Both. Advisors in their first years get coached on their own ratios. Managers get each advisor's numbers and help coaching each one differently.

Do you give product or investment advice?

No. We coach how you sell, not what you recommend. Product advice stays between you, your firm and its compliance rules.

Will my manager see my numbers?

If you're on a team, yes. The talk changes from "why are you behind" to "your contacts are fine, your appointment rate isn't".

How long before my numbers mean anything?

About a month. Follow-up dates work from day one, but your ratios need a month of your own activity first.

What does it cost?

We'll go through that on the call, once we know which step you want fixed first.

What happens on the 30-minute call?

You tell us where the month goes wrong, and we come prepared. If we're not the right fit, we'll say so.

Not sure where your month leaks? Start with a 30-minute call.

Bring last month's numbers if you have them, or just the chats. We'll come prepared.

30 minutes, times shown in your timezone